This blog was created by five sports enthusiasts who decided to get together to share their common passion with you.

​

Across this blog, you will be able to get to know the different actors of this market, its trends, what makes it innovative, and how they use their image and identity to seduce consumers and transmit their values.

​

To that extend, we will provide comprehensive studies about the sportswear industry, in order to help anyone who is interested in this topic to better understand the key components of five famous brands in that sector. 

​

Through a series of articles, enriched by surveys, interviews, and in-depth analysis, you will follow our exploration throughout this exciting industry.

​

 

We hope you will enjoy it!