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PUMA DEVA Sneaker – a digimind analysis
This article analyses the success of the PUMA DEVA Sneaker, derived from the social listening platform digimind. As PUMA assigned itself...
29 nov. 20202 min de lecture
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Body positivity, Diversity, Inclusivity, and Gymshark.
Inclusion is a word on everyone’s lips in recent years. However there is no exact definition of inclusivity as it has been used a lot...
28 nov. 20203 min de lecture
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Gymshark’s community more united than ever thanks to COVID-19
On Benjamin Francis’ youtube channel, the CEO of Gymshark published a video vlog, where he is explaining how things are going on at...
27 nov. 20202 min de lecture
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New Balance’s contribution during the coronavirus crisis - an online analysis
In a video report, Business Insider visits the brand's factory located in Lawrence, Massachusetts, to allow everyone to learn about the...
27 nov. 20203 min de lecture
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How Gymshark reached 16M people with a 66 days challenge?
Digimind is a company that designs and develops social media listening and analysis software (social media listening) and competitive...
26 nov. 20203 min de lecture
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Is PUMA Really Forever Faster? – An Online Analysis
As the brand always claim they are fast, an online analysis of the PUMA online shop has been made to examine and confirm or contradict. Furt
26 nov. 20203 min de lecture
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Casablanca x New Balance : when high fashion meets sportswear
This collaborative trend of doing activewear took off thanks to the millennials who were attracted to the luxury market but wanted it...
26 nov. 20204 min de lecture
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“The Only Way Is Through”: an impactful campaign?
With the help of Digimind, a social listening tool created in France, the Daily Sportwear Team has decided to investigate on the latest...
25 nov. 20203 min de lecture
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How Adidas Have Shaped its Brand Image through Social Media?
These last few years, the internet and social media have become an inescapable part of our daily lives. Nowadays, companies have fully...
24 nov. 20203 min de lecture
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Besides business, who is PUMA?
„Be driven, be vibrant, be together, and be you.“ PUMA's values are chosen to empower individuality, personality, and diversity. And...
24 nov. 20203 min de lecture
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Wear New Balance, inspire movement and engagement
New Balance is a good example of a brand driven by a customer-focused purpose and core values. They built a business aiming to inspire...
24 nov. 20202 min de lecture
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Adidas x Ivy Park: The Impact of a Powerful Collaboration
I decided to write this article using the Digimind tool, a social listening tool, allowing to measure several parameters about what...
23 nov. 20205 min de lecture
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Under Armour’s perception among French customers: a mixed opinion
Knowing how customers see your brand is one of the most important things brands should know. Brand perception is the sum of feelings,...
23 nov. 20202 min de lecture
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Adidas: Sustainability as First Concern
In recent years, the environment and sustainable development have been at the heart of all concerns. For many centuries, the planet has...
21 nov. 20204 min de lecture
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How GymShark is targeting Generation Z with TikTok ?
Before starting it is important to explain TikTok with some numbers. TikTok is available in over 150 countries, has over 1 billion users,...
21 nov. 20202 min de lecture
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In co-brand we trust!
Co-branding is everywhere. Brands in all industries, well-established or newly created young brands, all seem to give in to the...
20 nov. 20202 min de lecture
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Don’t forget about the kids
New Balance's most important customer segment is the "game-changer customer" (14-24 years old): influential, influencing other customer...
18 nov. 20202 min de lecture
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Under Armour Is in The Midst of Shifting from A Product-Led Approach to Customer-Led
Under Armour’s latest priorities are to focus on consumer and to shift toward direct-to-consumer channels over wholesale channels in...
16 nov. 20203 min de lecture
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PUMA is more than a shop
Selling an experience, rather than just a product will make customers remember the brand and have positive connotation to it. Especially...
15 nov. 20203 min de lecture
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A Journey in Adidas’s Land
The three stripes brand has for a long time put a lot of efforts in working on its brand image through an outstanding marketing, powerful...
14 nov. 20204 min de lecture
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