Blog

27 nov. 20203 min de lecture

New Balance’s contribution during the coronavirus crisis - an online analysis

In a video report, Business Insider visits the brand's factory located in Lawrence, Massachusetts, to allow everyone to learn about the...

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26 nov. 20204 min de lecture

This collaborative trend of doing activewear took off thanks to the millennials who were attracted to the luxury market but wanted it...

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24 nov. 20202 min de lecture

New Balance is a good example of a brand driven by a customer-focused purpose and core values. They built a business aiming to inspire...

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18 nov. 20202 min de lecture

New Balance's most important customer segment is the "game-changer customer" (14-24 years old): influential, influencing other customer...

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11 nov. 20203 min de lecture

Why would a brand claiming not being endorsed by no one change its mind an

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6 nov. 20203 min de lecture

According to the online blog Heddels, the original product – the arch support - and the name New Balance were inspired by the physiognomy...

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