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PUMA DEVA Sneaker – a digimind analysis
This article analyses the success of the PUMA DEVA Sneaker, derived from the social listening platform digimind. As PUMA assigned itself...
29 nov. 20202 min de lecture
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Is PUMA Really Forever Faster? – An Online Analysis
As the brand always claim they are fast, an online analysis of the PUMA online shop has been made to examine and confirm or contradict. Furt
26 nov. 20203 min de lecture
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Besides business, who is PUMA?
„Be driven, be vibrant, be together, and be you.“ PUMA's values are chosen to empower individuality, personality, and diversity. And...
24 nov. 20203 min de lecture
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PUMA is more than a shop
Selling an experience, rather than just a product will make customers remember the brand and have positive connotation to it. Especially...
15 nov. 20203 min de lecture
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Who is PUMA? – A variety of faces
A brand’s identity is not only its history and values, it comes to life with faces. PUMA chooses its brand ambassadors thoroughly, as...
7 nov. 20203 min de lecture
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How PUMA became PUMA
Puma stands for "speed, strength, suppleness, endurance, and agility".
2 nov. 20202 min de lecture
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