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29 nov. 20202 min de lecture
PUMA DEVA Sneaker – a digimind analysis
This article analyses the success of the PUMA DEVA Sneaker, derived from the social listening platform digimind. As PUMA assigned itself...
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26 nov. 20203 min de lecture
Is PUMA Really Forever Faster? – An Online Analysis
As the brand always claim they are fast, an online analysis of the PUMA online shop has been made to examine and confirm or contradict. Furt
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24 nov. 20203 min de lecture
Besides business, who is PUMA?
„Be driven, be vibrant, be together, and be you.“ PUMA's values are chosen to empower individuality, personality, and diversity. And...
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15 nov. 20203 min de lecture
PUMA is more than a shop
Selling an experience, rather than just a product will make customers remember the brand and have positive connotation to it. Especially...
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7 nov. 20203 min de lecture
Who is PUMA? – A variety of faces
A brand’s identity is not only its history and values, it comes to life with faces. PUMA chooses its brand ambassadors thoroughly, as...
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2 nov. 20202 min de lecture
How PUMA became PUMA
Puma stands for "speed, strength, suppleness, endurance, and agility".
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