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13 nov. 20202 min de lecture
GymShark, A pioneer of influencer marketing...
Fitness apparel brand Gymshark launched as a screen-printing operation in a garage in 2012 by Ben Francis and a group of his school...
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11 nov. 20203 min de lecture
New Balance, the brand “endorsed by no one”
Why would a brand claiming not being endorsed by no one change its mind an
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9 nov. 20204 min de lecture
Under Armour's Underdog Ensorsement Strategy
After taking the company public, in 2005, Kevin Plank started to spend more in marketing and endorsements. Since Under Armour (UA) has...
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8 nov. 20205 min de lecture
The Multi Faces of Adidas
Brand celebrity endorsement has become nowadays an inescapable step in the creation and success of a unique brand identity. Companies...
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7 nov. 20203 min de lecture
Who is PUMA? – A variety of faces
A brand’s identity is not only its history and values, it comes to life with faces. PUMA chooses its brand ambassadors thoroughly, as...
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6 nov. 20203 min de lecture
New Balance, a late logo designed by a great name
According to the online blog Heddels, the original product – the arch support - and the name New Balance were inspired by the physiognomy...
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5 nov. 20202 min de lecture
GymShark, the UK’s fastest-growing company
The global sports apparel market is still growing fast as it benefits from an increasing number of people that want to have a healthier...
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5 nov. 20204 min de lecture
5 Footprints that Contributed to Outstanding Adidas’s Success
Adidas, also known as the three strips brand, began in 1924 by two German brothers Adolf Dassler and Rudolf Dassler who had a shoe shop...
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2 nov. 20202 min de lecture
How PUMA became PUMA
Puma stands for "speed, strength, suppleness, endurance, and agility".
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28 oct. 20203 min de lecture
What Is Under “Under Armour”?
Under Armour (UA), founded in 1996, is an American sports apparel and accessories company built more on performance rather than lifestyle...
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