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“The Only Way Is Through”: an impactful campaign?
With the help of Digimind, a social listening tool created in France, the Daily Sportwear Team has decided to investigate on the latest...
25 nov. 20203 min de lecture
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Under Armour’s perception among French customers: a mixed opinion
Knowing how customers see your brand is one of the most important things brands should know. Brand perception is the sum of feelings,...
23 nov. 20202 min de lecture
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Under Armour Is in The Midst of Shifting from A Product-Led Approach to Customer-Led
Under Armour’s latest priorities are to focus on consumer and to shift toward direct-to-consumer channels over wholesale channels in...
16 nov. 20203 min de lecture
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Under Armour's Underdog Ensorsement Strategy
After taking the company public, in 2005, Kevin Plank started to spend more in marketing and endorsements. Since Under Armour (UA) has...
9 nov. 20204 min de lecture
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What Is Under “Under Armour”?
Under Armour (UA), founded in 1996, is an American sports apparel and accessories company built more on performance rather than lifestyle...
28 oct. 20203 min de lecture
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